“Minute Maid Nutriboost” launches “Irresistible Great Taste” campaign and now available at 7-11 stores nationwide

Bangkok (2 October 2012) – The Coca-Cola system in Thailand has recently launched new integrated marketing campaign, “Irresistible Great Taste” inviting consumers to try delicious juicy milk drink of Minute Maid Nutriboost. The popular beverage is now available at 6,000 7-Eleven stores across the country. The move follows a positive feedback from target consumers after the product launched in March this year. The company has also introduced a new TV commercial to boost brand awareness and is continuing marketing activities which aim to give away one-million Nutriboost samples by year’s end.

 

Minute Maid Nutriboost combines the world’s best milk from New Zealand and the world’s best-selling juice from Minute Maid. It is the perfect blend of nourishing, protein-rich milk and delicious, vitamin-fortified real fruit juice.

 

The launch of Nutriboost in March this year was supported by a Bht150 million marketing campaign, “The Perfect Match”. The campaign introduced two humorous characters to bring the brand to life, Nutri (the cow) and Boost (the orange), who continue to be the lead characters in the new “Irresistible Great Taste” campaign TV commercial to encourage consumers to choose Minute Maid Nutriboost. The brand recently conducted several on-ground activation to drive trials in high-traffic areas including Siam Square and Chatuchak.

 

“Currently Minute Maid Nutriboost is already available at traditional stores, retail stores, convenient stores, supermarkets and hypermarkets nationwide,” said Mr. Tanant Suwanraks, Marketing Manager, Coca-Cola (Thailand) Ltd., “We believe that the additional availability at 7-Eleven stores with its network of 6,000 branches across the country will make it even easier for consumers to buy the product. Our product sampling activities are being continued to prove directly to consumers how high-quality, unique and great-tasting Minute Maid Nutriboost really is.”

 

Two flavors of Minute Maid Nutriboost, orange and strawberry, are available at 7-Eleven stores nationwide starting today.