i-mobile Launching “imm Chat” Service for the First time as the Chat Program on Feature Phone

Bangkok (June 9, 2011) — Samart I-Mobile Plc., with an insight to Thai customers’ demand, presents the latest technology and service by introducing “i-mobile instant messaging” or “imm chat”, which is the chat program with five different functions on i-mobile feature phone.          In terms of promotion, the Company provides customers with irresistible package charging    20-baht fee per five days and cooperates with network providers like AIS, True Move and DTAC.  The service targets teenagers who love chatting and want to communicate with one another anytime and anywhere via i-mobile phones.  Furthermore, the Company kicked off the latest advertising campaign of “imm chat” that is super fun and understands the target’s need.

Mr. Watchai Vilailuck, Chief Executive Officer (CEO)of Samart I-Mobile Plc., revealed, “i-mobile has adjusted the marketing strategies by focusing on the campaign of “Always Alright”.  The Company welcomes innovative technology of mobile phone to answer the need of consumers in every segment.  i-mobile chat exclusively targets new generation who loves communicating in groups and are always open to new technology.  Currently, online communication via social network is very popular since everyone can share information, text, pictures and sound as well as chatting via mobile phone.  This becomes very convenient and answers the consumers’ demand for communicating anywhere and anytime.”

Mr. Thananan Vilailuck, President of Samart I-Mobile Plc., stated, “i-mobile spent 60 million baht on marketing budget to launch ‘imm chat’, which is chat program exclusively on
i-mobile phone.  Provides instant messaging, it can send or receive messages anytime even when the phone is turned off.  Currently, this program is compatible with i-mobile in chat series that has Java and it can be done online via EDGE or GPRS.  The promoted fee is 20 baht per five days.  Within this year, the Company plans to launch 20 models of mobile phone that can use ‘imm chat’ and the price starts from 1,790 baht.  The Company targets 300,000 subscribers by the end of year 2011.”

“The target groups of ‘imm chat’ are young generation, such as students, college students and office workers, aged between 15 and 22, who like to hang out with friends.  In additional, the Company gears forward its marketing promotion activities.  It has artists, stars, celebrities and athletics promote the service, which is expected to widely and rapidly increase users’ volume.  Moreover, the Company plans huge promotional campaign from June to August, such as television advertisement, radio spot, commercial ads in printed media and road show in 10 provinces countrywide,” added Mr. Thananan.

‘imm chat’ includes five service functions as below:

1. Push Alert: Alert sound and symbol in case of instant chat message

2. File Transfer: Promptly transfer image and audio files

3. Teen Emoticon: Icons to express right emotion and special slangs for teens

4. Friend Search: Find new friends by random search or searching for name, telephone number, PIN number or registered profile.  Exclusively for i-mobile users, they can search as a group from key word or group’s name.

5. Group Chat: The capacity is 100 members.

For the outstanding feature of ‘imm chat’, when users change the mobile phone, SIM card can be removed and inserted in another I-Mobile phone and the contact list remains safe.   When customers change the phone numbers, contact list in imm can also be retrieved since the data is in I-Mobile’s server.  If they would like to search for a friend, what they can do is not only exchanging the PIN number, but also searching from telephone number, name, sex, age, education or the ones with similar lifestyle.

i-mobile, in cooperation with network providers, is holding ‘imm chat’ special promotion for the customers.  The users can apply for ‘imm chat’ service via their current network providers or apply for new number with AIS, One-2-Call and True Move.  The application can be instantly made via i-mobile phones, with 20-baht fee per five days (Excluding vat) and free trial for 30 days.  For DTAC and Happy, apply via IVR at tel. *7556, with service rate at 20 baht/day until October 1, 2011. Furthermore, customers can upgrade the ‘imm chat’ software and trade the mobile phones at ‘i-mobile by Samart’ and 82 distributors with i-mobile service center countrywide.  For further information, please contact 0-2975-5555 or visit website: www.i-mobilephone.com.

I-Mobile has launched the latest ads campaign called ‘imm chat’, presenting five functions of chat program via five groups of teenagers with different characters and each group represents the superior effectiveness of each function.  The printed advertisement was produced by CJ Work Co., Ltd. while 30-second TV commercial is produced by The Film Factory Co., Ltd.  The advertisement was launched on June 9, 2011, via every media channel, namely television, radio, printed media, online media and outdoor media.

Furthermore, customers who love to chat can visit the booth of i-mobile and try out ‘imm chat’ function from nine models of i-mobile phones.  They can also enjoy mini-concert by Dim – Harin Suthamcharas on June 10, 2011, at 5 p.m.  On June 12 from 5 p.m. onward, they can rock their body in the mini-concert from RS, such as Thana Limpayaraya, and participants can join t-shirt painting activity throughout the day.  The booth to promote ‘imm chat’ will last until June 12, 2011, at Digital Gateway, Siam Square.