SWISSÔTEL LE CONCORDE BANGKOK, ANNOUNCES BHT2.5BN plus RENOVATION AND EXPANSION INITIATIVE

SWISSÔTEL LE CONCORDE BANGKOK, ANNOUNCES

BHT2.5BN plus RENOVATION AND EXPANSION INITIATIVE

 

Le Concorde Hotel, the Owner of Swissôtel Le Concorde Bangkok, today announced its intention to embark upon an ambitious campaign to renovate and upgrade its current property in Ratchadapisek Road and to open upscale properties in a number of Thailand’s popular Resort destinations.

 

Aiming to position the Swissôtel Le Concorde Bangkok as one of Bangkok’s leading MICE Hotels and to ensure that it has the most popular and successful Hotel restaurants in the area the company plans to invest Bht 345M commencing with a Bht 45M renovation of its popular restaurants during the period April – July this year and a Bht 300M renovation of its rooms to be completed by the second half of 2013.

 

Said the General Manager Mr Marcel Sawyere “Located just a short drive from Bangkok’s airports, with easy access from the expressways and lots of undercover parking, and with the adjacent Huay Kwang MRT Station providing such quick and easy access to all parts of the city – including Queen Sirikit Convention Centre – Swissôtel Le Concorde Bangkok is ideally located for both the International and Local MICE Markets. Add to that the incredible selection of Meeting Rooms which we have, including one of Bangkok’s largest and tallest pillar less Ballrooms, and you will understand why we have identified MICE as one of our primary potential Markets.”

With the recent and planned development in the Ratchadapisek area, including new Shopping Malls and Office Buildings and not least the planned relocation of the Stock Exchange of Thailand to the area, the facelift also aims to make the property more competitive in the local F&B Market and to broaden the appeal of its rooms.

 

“The time is entirely right for this repositioning” said Mr Sawyere. “The whole Business dynamics of the area are changing and Swissôtel Le Concorde Bangkok is determined to maintain and cement its position as the leading property in the area. We aim to be ready to serve and exceed the fast growing needs and expectations of Business, MICE and Leisure visitors. This initiative is designed to attract a wider and a more diversified clientele. We are anxious to grow our business from all sectors and especially to develop business from new and emerging Markets”, added Mr Sawyere.

 

Possessing great confidence in the future of Thailand’s Tourism business, Le Concorde Hotel has been quietly acquiring land in a number of beach destinations, and apart from the renovation of its flagship Bangkok property, this year has allocated a budget of Bht 2 BN for two luxurious projects in Pattaya / Jomtien and Trad, revealed Mr Sawyere.

 

The 300 keys Pattaya / Jomtien property will be located on 17 Rai of land with its own 75m beach. Construction will start in October this year with a planned opening in the Second Quarter of 2014. Primary target Markets will be Russian, European and Thai.

 

 

 

 

 

 

 

 

 

Scheduled to open after the Pattaya property, the luxurious Trad property will initially have 70 keys and be located directly on its own pristine beach just 3 KM from the Cambodian border.

As part of its 5 year Plan, the company will also be developing upscale properties in Chiang Mai, Hua Hin and Phuket.

 

Said Mr Sawyere”Le Concorde Hotel has tremendous faith in Thailand’s Tourism future and is embarking upon this ambitious campaign of renovation and expansion in order to be ready for the expected upsurge in business and to ensure that we are ready to provide the world class services and facilities that these new markets will expect”.