New Online Jewelry Store www.glitzdiamond.com Ready to Expand Customer Base to Indulge in Blossoming eCommerce in Thailand

Glitz Jewelry Thai is confident in the promising future of eCommerce in Thailand as it opens new online jewelry store www.glitzdiamond.com as seen by the increasing numbers of internet, smartphone and Tablet PC users which would contribute to the sustainable growth. Moreover, the company plans to open 5 branches within next year to serve the expanding customer base while projecting the sales volume of this year with 100% growth.

 

Ms. Oratai Manmongkol, an executive of Glitz Jewelry Thai and online jewelry store www.glitzdiamond.com, revealed “According to J.P. Morgan, the global market value of eCommerce in 2011 hit USD 680 billion with growth rate of 18.9% y-o-y. The retailers in eCommerce in USA enjoyed the growth rate of 13.2% with value of USD 187 billion. The forecast of eCommerce value across the globe for year 2013 has been estimated at USD 963 billion.”

 

The above statistics is in line with report by Ministry of ICT which showed the overall market value of eCommerce in Thailand for B2C category for year 2011 with value of 84,593 million baht with the ratios of automotive and accessories at 21%, computer and IT peripherals at 19.4%, Tourism, hotels and resorts at 17.6%, service businesses at 9.4%, fashion, apparels and jewelries at 5.9%, and office equipment and books at 2.1%.

 

The growth factors for global and local eCommerce along  with the booming of smartphones and tablet PCs testify the confidence and popularity among  consumers and customers to use online transactions as they can serve consumers’ demands in terms of convenience, speed, cost saving and reliable online payment service with enhanced security. Therefore, Glitz Jewelry Thai is ready to enter the eCommerce arena  with the commitment to become one of the leading online jewelry store since our launch of www.glitzdiamond.com in 2008.

Added Ms. Oratai, “we are confident that our website www.glitzdiamond.com is ranked as one of the top ten leaders in online jewelry business with outstanding market share and sales volume. Moreover, we have the largest fanpage database in Thailand in Facebook for online jewelry store. In 2011, we enjoyed the growth rate of 300% compared to 2010 with the ratios of sales volume at 98% from local sales and 2% from international sales. We aim to achieve 100% growth rate for sales volume by the end of this year.”

The highlights of Glitz brand lie in the quality jewelries which have been finely selected and available at affordable prices which are favorable for the current economic condition. With our readiness and ownership of jewelry factory in Bangkok area, we can source the best materials from suppliers so we can offer diamond and jewelry products with a wide range of designs at competitive prices to cater customers’ tastes and budgets. Most of visitors viewing our website are young generations aged from 24 – 30 years old seeking engagement or wedding rings as well as women aged from 24 – 38 years old who love to wear jewelries as fashion accessories.

Our marketing strategies for the last quarter of this year include a series of activities and special promotion campaigns such as a game for our fanpages of Facebook (www.facebook.com/myGlitzjewels) to win one free diamond ring on weekly basis to expand customer base from the existing 150,000 to 200,000 persons within February 2013; online advertisement campaign in Google website to reach customers purchasing jewelries from online sources; roadshow to Central Department Store in Pattaya in this coming mid December.

Ms. Oratai concluded, “Besides the online distribution channel via www.glitzdiamond.com, we have opened our first jewelry store at Amarin Plaza Building; 2^nd store at Central Department Store, Rama 3 Branch; and the upcoming branch in Pattaya within March 2013. We aim to open total 5 stores by the end of next year to facilitate customers who want to see physical products before making decision and to expand our distribution channels to customers  with wider coverage. For more information and product updates, please visit www.glitzdiamond.com or www.facebook.com/myGlitzjewels.”

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