Franchise Seminar to Introduce Investors to New Investment Ideas

Food&HotelVietnam2013 will unveil experts imparting business and legal insights on franchising to keen Vietnamese professionals

Ho Chi Minh City, Vietnam, Mar 12, 2013 – (ACN Newswire) – With foreign direct investments making up the bulk of Vietnam’s gross domestic product, the government has devised different ways to attract more foreign companies to capitalise in Vietnam, and to encourage local industry professionals to start new businesses. Franchising has been earmarked as one of the key areas for growth in Vietnam.

Vietnam’s food and hospitality industry favourable for business growth

Vietnam’s government recognises franchising as a good opportunity for foreign businesses to introduce their brands to the Vietnamese market, as it is a favourable avenue for small and medium size Vietnamese entrepreneurs to embark on new ventures with lower capital investment. Many franchise outlets have since sprouted out, as one can see popular brands such as Jollibee and Paris Baguette when one walks along the streets in Hanoi or Ho Chi Minh City.

Mr. Adrian Leong, the Vietnam Representative of Asiawide Franchise Consultants comments, “The Vietnamese business landscape is still at its infancy, therefore opportunities abound and there is much room for growth. The emergence of a more affluent middle class is followed by an increased appetite for a greater variety of food and beverage options. The franchising market will continue to see healthy growth for years to come.”

According to statistics offered by Vietnam’s Ministry of Industry and Trade, the food and beverage retail sector valued at and estimated to be $33.7 billion last year. Experts have pointed out that the size of the Vietnamese F&B and hospitality markets are expanding, and there is potential for franchised businesses to grow even further. Consumers’ tastes and demands have evolved, allowing them to be more open to trying out brands that have already been established in other parts of the world. This, coupled with increasing presence of well-known brands already entrenched in the local scene, are generating more business franchising opportunities for the growing appetite of local investors.

New Franchising Seminar and Workshop at Food&HotelVietnam2013

To help meet the growing demand, VietAsia Law Firm, the representative office of Asiawide Franchise Consultants for Vietnam, together with the organizers of the Food & Hotel Vietnam, is inviting aspiring entrepreneurs in Vietnam to attend the coming franchise seminar titled, Meeting the Current Business Challenges & Getting Ready for the Recovery via Becoming a Franchisee.

Come 25 April 2013, industry professionals, which include investors, major retailers and property developers, attending Food&HotelVietnam2013 (FHV2013) can be a part of a not-to-be missed Franchising Seminar event that is specially designed to outline to local and foreign companies the necessary steps professionals and enterprises need to know in order to enter Vietnam’s market through franchising.

Mr. Albert Kong, Chief Executive Officer of Asiawide Franchise Consultants – the expert franchising and business consultants for booming Asian economies, organiser of the Franchising Seminar and Workshop, will provide industry professionals with a deeper understanding of franchising opportunities and trends, and offer insights on how to go start a franchised business.

Mr. Tran Man Hung, Principal and Managing Lawyer of BMVN International LLC, a licensed law firm and IP agent, in alliance with Baker & McKenzie Vietnam Offices, will also be speaking at the Seminar, focusing on addressing the importance of intellectual property – trade mark registration of the brands.

Mr. Jackie Tan, Owner of OrientDesign , a company that has designed the logos and packaging of many famous food manufacturers in Asia, will share on the importance of a strong corporate identity and packaging which will not only help companies achieve more recognition, but also drive sales.

Other topics that will be covered include, positioning global brands to appeal to the local market, and presentations of franchising opportunities.

An effective springboard into Vietnam’s vibrant foodservice & hospitality industry

Delegates attending the seminar held at FHV2013 will enjoy Vietnam’s most established and choice business platform for professionals from the food and hospitality industry. The event will occupy 8,880 square metres of exhibition space and house a lively mix of over 385 exhibitors from 30 countries/regions. The extensive list of exhibitors also includes 18 international group pavilions from 13 countries/regions that will be showcasing latest products and innovative solutions for Vietnam’s food and hospitality industry.

Also adding to the busy exhibition floor will be three exciting competitions specially tailored for Vietnam’s F&B professionals – Vietnam Culinary Challenge, Vietnam Barista Competition, and the new Latte Art Competiton.

Registration Details

Date:          25 April 2013
Time:          0830hrs - 1300hrs
Interested parties may contact Ms. Kelly Quach at kelly@vietasialawfirm.com

or Ms.Tina Nguyen at tina@vietasialawfirm.com. 
Limited to the first 100 registrants.

Food&HotelVietnam2013 - Show at a Glance:

Date:           24 - 26 April 2013, Wednesday - Friday

Venue:          Saigon Exhibition & Convention Center (SECC)
                799 Nguyen Van Linh, Tan Phu Ward,
                Dist 7. Ho Chi Minh City, Vietnam
Opening hours:  0900hrs - 1700hrs
Admission:      Business and trade professionals only

Website:       www.foodnhotelvietnam.com

About Food&HotelVietnam

Food&HotelVietnam, Vietnam’s premier food and hospitality sourcing and networking trade event, features at least 70% of overseas exhibitors in all its editions. Since its first edition in 2004, the event is now in its sixth showing, and will bring industry professionals in Vietnam high quality equipment, services and solutions currently available in the global marketplace. Food&HotelVietnam is organised by Singapore Exhibition Services Pte Ltd (SES) and co-organised by VCCI Exhibition Service Co Ltd.

About Singapore Exhibition Services (SES)

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions, a global network with over 50 offices worldwide. For more information, please visitwww.sesallworld.com .

Contact:

Patricia Yee / June Seah

PR Executive / PR Manager

Singapore Exhibition Services

Tel: +65 6233 6637

Email: patricia.yee@sesallworld.com / june.seah@sesallworld.com