Connell Brothers to Bring Leading Heat Stable Probiotic to Asia

Cutting-edge probiotic that supports immune and digestive systems will soon be available to health-conscience consumers in Asia

San Francisco, Apr 9, 2013 – (ACN Newswire) – Food manufacturers in Asia-Pacific will now have access to the leading heat stable probiotic, GanedenBC30. The unique, patented probiotic is an ingredient currently consumed in a variety of foods and beverages, while the typical probiotic is usually consumed in a capsule or in refrigerated products such as yogurt.

Connell Brothers, marketer and distributor of food and nutraceutical ingredients in Asia-Pacific, just signed an exclusive agreement with U.S.-based Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics. Connell Brothers plans on beginning distribution immediately of GanedenBC30 across Southeast and North Asia where the company has 37 offices as well as several warehouses located throughout the region.

“This new partnership with Ganeden is significant for Connell Brothers and our customers because we can offer our customers this cutting-edge probiotic that has not been available to them before,” said Peter Kam, regional food director for Connell Brothers. “Our customers are always looking for innovative ingredients that would be of interest to health-conscience consumers, and I believe GanedenBC30 raises the bar due to its food application diversity.”

GanedenBC30 can currently be found in more than 60 foods and beverage products including: baked goods, refrigerated beverages, drink mixes, prepared foods, milk and yogurt, confectionary products, nutrition bars and meal replacement powders.

For further information on GanedenBC30’s availability in Asia, please contact Peter Kam at Peter.Kam@wecocbc.com.

About GanedenBC30

GanedenBC30 (Bacillus coagulans GBI-30 6086) is a patented natural probiotic, or good bacteria, that has been researched and shown to support the immune and digestive systems. While most strains of probiotics need to be delivered in capsule form or in refrigerated products, Ganeden’s probiotic delivery system is different – it’s an ingredient, consumed in a variety of foods and beverages such as breads and muffins, nutrition bars, yogurt, protein powder, chocolate, and even oatmeal and hot beverages.

GanedenBC30 is a highly stable probiotic. It has a naturally occurring layer of organic material that protects the genetic core of the bacteria. This protective layer provides the probiotic the ability to survive extreme temperatures involved in food and beverage manufacturing processes, shelf life, stomach acids and intestinal bile. Other probiotics, such as Lactobacillus and Bifidobacterium, are unable to form this protective layer, making them more vulnerable to manufacturing conditions.

About Connell Brothers

Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.
For more information, please visitwww.wilburellis.com

About Ganeden Biotech

Founded in 1997, Cleveland, Ohio based Ganeden Biotech is at the forefront of probiotic research and product development. Ganeden has an extensive library of published studies and more than 100 patents for probiotic technologies for the food, beverage, animal health, and topical ingredients markets. The company is best known for GanedenBC30(R), its patented, probiotic ingredient, which is found in more than 50 leading food and beverage products. Ganeden helps manufacturers develop and market probiotic products and offers an extensive intellectual property portfolio with patent and trademark protection for an array of technologies all over the world. For more information about Ganeden Biotech and licensing opportunities, visit ganedenlabs.com.

Contact:

Sandra Gharib
Corporate Communication Specialist
Wilbur-Ellis Company
+1-415-772-4036
sgharib@wilburellis.com