Connell Brothers to Distribute Probiotic-derived Topical, Anti-aging Cosmetic Ingredient in Asia-Pacific

Connell Brothers projects strong growth in personal care market in Asia over the next several years

San Francisco, Apr 9, 2013 – (ACN Newswire) – Connell Brothers, marketer and distributor of personal care and cosmeceutical ingredients in Asia-Pacific, has partnered with Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, to distribute a natural, topical probiotic-derived anti-aging ingredient, Bonicel.

Studies conducted by Ganeden Biotech have shown that Bonicel improves the appearance of skin hydration, elasticity, under eye puffiness and reduces the appearance of fine lines, wrinkles and redness in humans. Bonicel will be available to Connell Brothers’ personal care customers in its locations across Asia-Pacific.

“We are thrilled to begin offering our customers this effective ingredient through Ganeden Biotech,” said Simon Chan, personal care division manager at Connell Brothers. “We are seeing the personal care industry grow across many emerging markets in Asia, and we project this growth will continue as consumers are constantly look for quality skincare and other products that have proven benefits.”

Bonicel can be used in lotions, creams, gels, powders, scrubs, masks and cleansers. Unlike most probiotic ingredients used in topical formulations, including Lactobacillus and Bifidobacterium, Bonicel, which is naturally derived from the well-documented probiotic strain GanedenBC30(R) (Bacillus coagulans GBI-30, 6086), is easy to include in formulations. Bonicel is produced naturally during the fermentation process of GanedenBC30, the company’s proprietary probiotic strain. Ganeden utilizes proprietary processes to optimize the metabolic activity of the fermenting organism producing maximum amounts of naturally derived L+ Lactic acid, bacteriocins, enzymes and other metabolites.

For further information on Bonicel’s availability in Asia-Pacific, please contact Simon Chan at simon.chan@wecocbc.com.

About Connell Brothers

Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.
For more information, please visitwww.wilburellis.com

About Ganeden Biotech

Founded in 1997, Cleveland, Ohio based Ganeden Biotech is at the forefront of probiotic research and product development. Ganeden has an extensive library of published studies and more than 100 patents for probiotic technologies for the food, beverage, animal health, and topical ingredients markets. The company is best known for GanedenBC30(R), its patented, probiotic ingredient, which is found in more than 60 leading food and beverage products. Ganeden helps manufacturers develop and market probiotic products and offers an extensive intellectual property portfolio with patent and trademark protection for an array of technologies all over the world. For more information about Ganeden Biotech and licensing opportunities, visit GanedenBiotech.com.

Contact:

Sandra Gharib
Corporate Communication
Wilbur-Ellis Company
+ 1.415.772.4036
sgharib@wilburellis.com