APAC Effie Introduces Specialty Category for Asia Pacific Brands

Singapore, Nov 5, 2013 – (ACN Newswire) – APAC Effie puts the spotlight on Asia Pacific Brands by introducing a dedicated category for them to compete regionally. It culminates and brings attention to those brands that have been successful in their campaigns, whether established or emerging ones, amidst tough competition from strong global players.

Following its recent Call for Entries, the competition is now drawing attention to the Asia Pacific Brands Category, which is open to those with Asia Pacific roots and are born and bred in Asia Pacific. This category is specially created as an effort by the regional awards to recognise and celebrate the achievements of Asia Pacific Brands.

“APAC is the most economically vibrant region on the planet. Many of our brands are already world leaders and many others from all over the region are poised to take on the world in coming years on the back of strong national and regional growth. As the region continues to grow in global economic importance, as it inevitably must, successful brands, supported by highly effective communication strategies will become even more important to the region’s economic well-being,” said Paul Head, Chief Executive of the Communication Agencies Association, New Zealand, also a member of the APAC Effie Committee.

“With the introduction of this category in the APAC competition, it enables Asia Pacific Brands to measure themselves against the very best in the region – and the best in the region are already as good as any in the world,” he added.

The APAC Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, honours the region’s most outstanding campaigns, which have been brilliantly executed and proven results in meeting challenging strategic objectives.

The line-up of categories across Single Market and Multi-market follows:

Single Market – Product & Services Categories:

Agricultural & Industrial, Automotive, Beauty & Wellness, Beverages – Alcohol, Beverages Non-Alcohol, Consumer Electronics and Durables, Corporate Reputation/Professional Services, Restaurants, Financial Products & Services, Food, Government / Institutional, Healthcare, Household Supplies & Services, IT / Telco, Media, Entertainment & Leisure, Real Estate, Retail, Travel / Tourism, Other Products & Services

Single Market – Specialty Categories:

Asia Pacific Brands, Brand Experience, Brand Revitalisation, David vs Goliath, GoodWorks – Brand, GoodWorks – Non Profit, Media Innovation, New Product or Service, Small Budget, Sustained Success

Multi-market – Product & Services Categories:

Products, Services

Multi-market – Specialty Categories:

Asia Pacific Brands, David vs Goliath

Entry Submission will be open till December 20, 2013. Finalists will be announced in end of February 2014, with the Awards Gala set to take place in April 2014. For more information about the competition, visitwww.apaceffie.com.

About APAC Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region’s most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia’s portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.

Contact:

Tenasia Group Pte Ltd

Shanice Soh, Marcom Manager

T: +65-6338-7739 / M: +65 9431 3487

E: shanice@tenasia.com.sg

Chua Bee Hong, Executive Director

T: +65 6338 7739 / M: +65 9271 0900

E: beehong@tenasia.com.sg

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