KBank makes deeper foray into bill payment territory with fast lane at 750 branches

KASIKORNBANK is providing maximum convenience with bill-payment Fast Lanes opening at 750 branches nationwide through which customers can pay a variety of bills quickly and with no queuing number. A popular cartoon character has been enlisted to promote the Fast Lanes through the Doraemon: Pay Your Bills Quickly! campaign. Customers using the service earn stickers that can be exchanged for gifts. The Bank is targeting a 20 percent growth in fee receipts through this program.

 

According to Mr. Pakorn Partanapat, KASIKORNBANK Executive Vice President, bill payments in Thailand total 370 million transactions a year. Of these, 31% are through direct debiting, and the remainder through a variety of other service channels.

KBank believes that the bill-payment market has high growth potential. A KBank survey of customers utilizing the Bank branches indicates that customers would prefer a one-stop, fast bill payment service. In response, the Bank is making a deeper foray into this market with bill-payment Fast Lanes offering customers convenience and time savings. Customers need not access a queuing number to utilize the Fast Lanes.

The Bank has enlisted the hit cartoon character for the Doraemon: Pay Your Bills Quickly! promotion. Customers collect stickers, one sticker each payment, to exchange for gifts from the Doraemon special collection. Customers who pay their bills at K-ATMs, may exchange the ATM slips for stickers at the Bank branches. Customers earn three stickers with each application for a direct debit payment. The promotion continues through November 30, 2012.

Payments through the Fast Lane can be made to over 800 companies for just about everything, from water, electricity, land-line and mobile phone service, internet, and cable TV to credit card and instalment payments. The Bank is targeting 20 percent growth in fee receipts through this program.