MACO (SET:MACO) Profit Jumps 33.4% in Q2, Driven by High Occupancy Rates of MACO-Space

 

BANGKOK, Aug 14, 2013 – (ACN Newswire) – A substantial increase in advertisement-space utilization rate to 74%, coupled with more efficient management under Non MACO-Space strategy (Made-to-Order), have contributed to a 33.42% net-profit jump for MACO in the second quarter of this year. The company is also planning to launch aggressive marketing campaigns to accelerate sales in the second half of the year. The soon-to-open AEC markets become key focus area to expand business in the near future.

The latest positive results came as the company marks double celebrations of upgrading to the SET main board and a second consecutive year of FORBES’ ranking in its Asia 200 Best Under One Billion list.

Mr. Nopphadon Tansalarak, Chief Executive Officer of Master Ad Public Company Limited, or MACO, “The Leader in Creative & Innovative OHM Solutions Provider,” showed company’s performance of the second quarter (April to June2013) that achieved the net profit of THB 44.18 million, a year-on-year increase by THB 11.06 million, or 33.42% (from THB 33.11 million).

As of the half-year (January to June) results, MACO recorded THB 335.68 million in revenue from sales and service, a year-on-year reduction by THB 32.17 million, or 8.75% (from THB 367.86 million), whilst recorded THB 79.76 million in net profit, a year-on-year increase by THB 16.33 million, or 25.75%.

An important factor that contributed to the Company’s overall profit growth results was the year-on-year jump in advertisement-space utilization rate from 58% to 74% in Q2/13. By category, the rate was 73%, 83% and 87% for Billboard, Street Furniture and Transit media.

“Slight decrease in the first half-year revenue was due to the completion of Index MACO D103 joint venture for Yeosu Expo project in South Korea”, said he.

In addition, the company’s Board has declared payment of dividends out of 2013’s half-year results to the eligible shareholders as at 28 August 2013, at THB 0.20 per share. The ex-dividend date is 29 August 2013.

This year, the chief executive added, MACO continues to focus on maintaining the net profit margin at 20% and drive a 35% of revenue growth. Currently, it is on planning process of installation of 249 advertising panels on the Flyover and creating value-added through transforming static billboard to digital billboard and some of BTS stanchions.

By this September, following its capital increase from THB 174,999,563 to THB 300,896,950, at a par value of THB 1, pursuant to the stock exchange’s regulations, MACO is migrating from the Market of Alternative Investment, or the MAI, and having its shares listed and traded on the Stock Exchange of Thailand, or the SET, in the Service Industry Group, Media & Publishing Sector. The company is highly confident that the move will bring positive effects to the market price of its shares, both in terms of investor interest and liquidity.

MACO has also been selected to be on Forbes Asia’s 200 Best Under One Billion List, a list of 200 high-performing small- to medium-sized companies, thanks to its robust growth.

“It’s our great pride to have been on the list for two consecutive years. So, this is our auspicious year: we are becoming an SET-listed company and we have just been on the Forbes’ list for the second time, which reflects our efficiency in cost management, sound financial structure, and the resulting outstanding performances and satisfactory returns on investment,” he concluded.

About Master Ad Public Company Limited (MACO)

Master Ad Public Company Limited (MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visitwww.masterad.com.

Contact:
Master Mind Communications Co., Ltd.
for Master Ad Pcl.
Orn-anong (“Fah”) Pattaravejkul
Tel: +66-2-612-2081 ext. 129
Mobile: +66-86-884-4458
E-mail: orn_tabo@hotmail.com
Website:www.mtmultimedia.com