“Media Transasia” adopts 360-degree strategy Full readership accessibility for all magazine products intact

 (Bangkok: 15 October 2012) Media Transasia (Thailand) Co., Ltd., unveils its                360-degree strategy to reach all segments of readers by employing every technology platform, especially digital magazines, which are enjoying significant download growth. The company expects to grow by 25% as planned and is preparing a big event to celebrate the 10^th year anniversary of its Seventeen magazine.

 Rasina Uberoi, Vice President of Media Transasia (Thailand) Co., Ltd., said on the occasion to celebrate the 10^th year of Seventeen magazine, “The magazine market in Thailand is highly competitive because new magazines have continued to enter the market. However, existing magazines are getting stronger because they are developing in areas such as content and layout, as well as in new technologies, to keep up with reader demand. Definitely, we have been developing ourselves to meet the optimal demand from our groups of readers such as developing mobile applications. Our adjustment to new media has been very well received. We expect the new media business to meet the target of about 7% of total revenue, with the top download coming from Men’s Health.”

 

Rasina continued, “Though competition in the digital magazine market is yet to intensify, we consider it important to follow the upcoming trend. Download growth from the previous year assures us that the market will continue to grow. However, we’re not focusing on one side or another because our readership is very diverse. We need to reach readers through                    360-degrees of inclusive content such as fashion, health, and beauty, as well as layout and design that covers every communication channel such as books, magazines, and mobile platforms. This means we must make our presence felt in every technology platform to reach every group of readers. With our selling points, we’re confident our magazines will be stronger and cater to our readers’ needs to an even greater extent.”

 

Media Transasia (Thailand) Co., Ltd., is the publisher and producer of 12 magazines: Men’s Health, Women’s Health, OK, Golf Digest, Travel & Leisure South East Asia, Beyond, PATA Compass, Expression, Power, Q-House, My World and Seventeen.

 

Rasina added, “During the past 10 years, Seventeen has been reinventing itself to keep up with its growing readership. Though our target audience is teens, we have never stopped our development because we want our readership to see Seventeen as an older sister who offers knowledge and advice to younger readers; in other words, Seventeen can be a friend to all our readers. As for accessibility, since most of our targeted teens use a smartphone for communicating, not for reading, we must adjust ourselves to communicate with them more through social networks such as Facebook and Twitter. We also plan to increase activities to universities and schools, which is our magazine’s strength. On the occasion of the 10^th year anniversary of Seventeen, we are preparing to launch fun and entertaining activities to celebrate our success on Saturday 27 October at Park Paragon.”
“With our 360-degree strategy, we expect our operation in Thailand to meet its revenue target this year. Media Transasia (Thailand) Co., Ltd., is set to grow by 25% from the previous year, with 70% from advertisement sales and 30% from distribution sales. We plan to introduce a new magazine next year for a specific market segment to tap the growing demand from our readers,” Rasina said.