Saxo Bank Launches Tour de France Video Campaign

Denmark, Mar 27, 2013 – (ACN Newswire) – Saxo Bank, the online trading and investment specialist, is as an integrated marketing campaign launching a series of videos this week to celebrate the 100th Tour de France.

Team Saxo-Tinkoff has collaborated with Saxo Bank on a new series of media films featuring riders from Team Saxo-Tinkoff. The video campaign will be launched on 26 March with a teaser video available here: http://www.youtube.com/user/teamsaxobank?feature=watch

The Saxo Cycling Film Project consists of 10 short films shot by photographer Fredrik Clement, who has worked with Team Saxo-Tinkoff for a number of years. Seven of the films highlight one rider each, describing their passion for cycling, taking risks and building confidence in their abilities as well as life as a rider on Team Saxo-Tinkoff. Two videos feature prominent personnel from the Team Squad, who talk about their respective roles on one of the best UCI ProTour cycling teams. The final video is a summary of everyone featured and will be launched when the Tour de France kicks off on Corsica, Porto-Vecchio.

The first video with one of the riders of Team Saxo-Tinkoff will premiere on 27 March, marking the start of the Tour of Flanders in Belgium on 31 March. All videos featuring the riders will be available on a special Tour de France site:www.saxocycling.com

Romain Witomski, Head of Group Marketing at Saxo Bank, commented:

“This campaign provides a great opportunity for Saxo Bank as co-sponsor to market our involvement with Team Saxo-Tinkoff, through a series of high quality films to seed through web and social media channels. We hope our excitement will confer on the viewers, and gradually build up before the start of the Tour de France.

“The Saxo Cycling Film Project is a first for any sponsor of a UCI ProTour cycling team and showcases the skills of the riders ahead of this year’s historic tour. We believe there are similarities in the way cyclists & traders think and act: both rely on a lot of data and information, need to be able to react swiftly and share the need to have confidence in their ability and the flawless performance of their equipment.”

About Saxo Bank

Saxo Bank is a leading online trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives via three specialised and fully integrated multi-asset trading platforms; the browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoTrader app. The platforms are available in over 20 languages and are white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, the Saxo Bank Group is headquartered in Copenhagen with 23 local offices throughout Europe, Asia, Middle East, Latin America, Africa and Australia.www.saxobank.com.

Media enquiries:

Kasper Elbjorn
Head of Group Public Relations
Saxo Bank
+45 3065 4300
press@saxobank.com

MHP Communications
+44 203 128 8560
saxobank@mhpc.com